Our task was to prepare a couple logo designs for the new website version of Smart Systems company, which primarily offers professional solutions for dictation and transcription, manufactured by Philips. The company already had a logo, however it didn’t suit the company’s new image and didn’t reflect the offered services. We had to take into consideration, that the new logo would be often presented together with Philips’ logo and other graphical marks. Our design was also required to be readable even in a small size.
We’ve collected the materials from our client, which included Philips’ marketing materials, a guide on their graphical marks and a guide for Philips’ partners. To avoid any unnecessary association with the competitors and to ensure the originality of the designed logos, we’ve looked into the competitors’ logo designs.
Smart Systems’ offer is targeted only for the Polish market. However, we’ve assumed that it might change in the near future.
Our client’s offer is addressed to a narrow group of customers. Therefore, we’ve focused on individual details of the designed graphical mark, which affected the chosen form of logotype.